In a recent conversation with Aaron McGarry from Qualtrics, Isaac mentioned something he’s hearing a lot: “Don’t experienced salespeople tap into people & buyers trust for intelligence and influence?”
You’re doing it wrong Most partnerships teams and, even more often, their C-suite & Boards are thinking about partnerships incorrectly. Partnerships is not just a team, or a revenue channel. Among other things, partnerships can: - Build credibility (Brand) - Reduce acquisition costs (Marketing) - Grow your audience (Marketing) -
Automation eliminates tedious, repetitive tasks so that people can focus on the things that matter, like actually building relationships. - Rob Rebholz No one likes to be treated like a robot 🤖. We definitely don't want automated emails coming from our closest partners (what if your spouse did that!). But when
If you want growth, make sure to stretch Structured, tech-enabled processes are the cornerstone for scaling partner-led growth. But there's a secret ingredient - adaptability! Embrace the art of flexibility. Don't be afraid to bend the rules and make exceptions. You'll ignite growth, and foster deep relationships and continuous improvement.
Permissionless marketing Start your Nearbound play even if you don't have partner relationships yet 🤔. It sounds so obvious once you hear it, but this play is almost entirely ignored by marketers who focus on pushing their product or content to hit their number. Step back, think about the partners and
A quick recap of the PhD from this week: * Co-Marketing - More Than Just an Idea * Don't Swim Against the Current * Partnerships Are Your Greatest Resource * Build Community Through Partnerships * The Partner Motion Never Stops Recently published: * PartnerUp #103 - Think Customer Outcomes or Die - Raja Nucho on Surrounding