Permissionless marketing Start your Nearbound play even if you don't have partner relationships yet 🤔. It sounds so obvious once you hear it, but this play is almost entirely ignored by marketers who focus on pushing their product or content to hit their number. Step back, think about the partners and

A quick recap of the PhD from this week: * Co-Marketing - More Than Just an Idea * Don't Swim Against the Current * Partnerships Are Your Greatest Resource * Build Community Through Partnerships * The Partner Motion Never Stops Recently published: * PartnerUp #103 - Think Customer Outcomes or Die - Raja Nucho on Surrounding