Demostack's Partner-Powered Cross-Country Tour

For the month of June, Demostack found a new way to connect with customers, communicate their mission, and showcase their partners.

They set out on cross-country excursion called the Storytelling Tour to meet with some of the brightest minds in sales and to capture insights for their customers and partners.

Some stats on the journey:

  • 1 month
  • 4,961 miles
  • 7 states
  • 40+ conversations
  • And hundreds of sales insights

Getting unconventional

Instead of following the same playbook for driving customer and partner value, Demostack leaned into their zone of genius and concocted a story-worthy adventure.

They literally wrapped themselves (or in this case, their Jeep) in partners. Nothing new for NASCAR drivers, but not a common sight in B2B SaaS.

Living the mission

Demostack’s mission is better product storytelling. They believe that delivering deal-winning demos is the best way to sell.

A cross-country tour was a means of telling and hearing face-to-face stories from customers and partners.

Storytelling is core to what we do here at Demostack, and we're always looking for new and different ways to bring that idea to market. The Storytelling Tour allowed us to share insights and stories from thought leaders at every stop, and it gave our brand partners something fresh and different to be a part of. You can bet we'll be doubling down on creative campaigns like this one in the future.

- Nick Capozzi, Demostack's Head of Storytelling

The trip resulted in a steady stream of social media and video content for Demostack and all their partners who took part in the campaign.

A great example of partner hacking.

You've successfully subscribed to PartnerHacker
Great! Next, complete checkout to get full access to all premium content.
Error! Could not sign up. invalid link.
Welcome back! You've successfully signed in.
Error! Could not sign in. Please try again.
Success! Your account is fully activated, you now have access to all content.
Error! Stripe checkout failed.
Success! Your billing info is updated.
Error! Billing info update failed.