80% concealed, 20% on display
The satisfaction of a good partnership is built over time and realized in a moment. It’s like an iceberg — 80% concealed, 20% on display.
When we look at a 50-year marriage or a huge revenue-generating strategic partnership, we see a big, strong, unyielding structure.
What’s on display seems magnificent.
Perhaps we wish that the 20% on display was all there was to it. It might take a year or two to construct and we might have to endure a few challenges. At least it’s surmountable.
Then the 80% is unveiled and we realize, constructing the iceberg took a whole lot more than we imagined.
And so, an iceberg is really just a metaphor for any challenging endeavor. If you’re going to succeed, it’s important that you’re honest: it takes time and effort to build something that doesn’t yield to extreme pressures.
How do you create a relationship? You have to nurture it. You have to invest in it. You have to grow with it. You have to listen to each other. Day-to-day is where a good partnership actually happens.
- Michelle Ragusa-McBain, VP of North American Channels, SonicWall
After all, the tactics are just the tip of the iceberg.
-Sam and Jason Yarborough
P.S. If you haven't listened to today's episode with Jay Mcbain and Michelle Ragusa-McBain, here's what you can expect:
- Jay and Michelle on what makes a successful relationship.
- How to build strong, lasting connections (on and off LinkedIn).
- Why the three most important questions a company can answer about their ICP are: What do you read? Where do you go? Who do you follow?
Connect with us on LinkedIn (Sam and Jason).
Watch or listen to today’s FWB episode with Jay Mcbain and Michelle Ragusa-McBain here: Youtube, Spotify, Apple Podcasts, Google Podcasts
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