On this episode of Friends with Benefits, Jason Yarborough asks Sam Yarborough all the hard-hitting partnership questions. Sam is the SVP of Partnerships at PFL.com, working in the Salesforce ecosystem. She shares how marketing strategies and intentional communication play a crucial role in nurturing partnerships. Sam and Jason explore
Weekly podcast with Sam and Jason Yarborough.
Adrienne Coburn, Director of the Global Partner Programs at Oyster, joins the show to share insights on perfecting the flywheel effect and the importance of being present at your job. She dives into the power of partnerships, emphasizing the need to start with the customer's needs and the benefits of
Sangram Vajre, CEO at GTM Partners, shares his experiences being an entrepreneur, husband, and father. He gets vulnerable about his struggles and gives insights to those looking to set appropriate boundaries and expectations around their work. Sangram shares his views on partnerships and GTM strategies. At the core of his
Charles Crnoevich, SVP of Business Development and Partnerships at Bombora, joins the show to discuss his career in partnerships. From conversations with customers to starting with empathy, Charles shares his perspective based on 9 years at Bombora. Charles, Sam, and Yarby dive into OEM resale relationships, the importance of community,
Chris Samila, Co-Founder and Chief Partner Officer at Partnership Leaders, joins the show to discuss his perspective on partnerships, what he’s learned running Partnership Leaders, and advice for partnership professionals looking to grow their careers. Chris shares tips for creating a great partner experience. He also recommends sales training
I'm not in the business of partnerships. I'm in the business of relationships that make money together. - Cory Snyder Cory Snyder, VP of Partnerships at Sendoso, joined the Sam and Jason Yarborough to talk sales, partnerships, and balancing work and life on the podcast. He reveals how he got
Jason and Sam Yarborough dive into the marketing world with special guest Mason Cosby. Mason shares his journey of becoming an authentic marketer through building trust with his audience. From valuable content creation to relationship-building in person, this pod is packed with tips on driving authentic connections through everything you
Mike Stocker, VP of Partnerships at CallRail, joins the show to discuss securing internal buy-in, Nearbound efforts, the importance of having a mission statement for the partnerships department, and more. He shares about his recent layoff and his networking efforts that led to a new job that was a great
80% concealed, 20% on display The satisfaction of a good partnership is built over time and realized in a moment. It’s like an iceberg — 80% concealed, 20% on display. When we look at a 50-year marriage or a huge revenue-generating strategic partnership, we see a big, strong, unyielding structure.