Build the partnership pillar 💪 If you don't build a strong Partnership pillar alongside Marketing and Sales, your entire go-to-market is at risk of crumbling. Why would anyone think that they are stronger by themselves than with the help of an entire partner ecosystem? Thanks for contributing to this section of

Customer experience and the influence of partner experience The importance of customer experience in driving a company's success has been widely acknowledged. Numerous research studies, customer surveys, and real-life examples have highlighted the importance of customer experience over time. Top research firms like Forrester, Gartner, and McKinsey have discovered a