Marketing Together #23: The 4 Missing Pieces of Your Employee Evangelism Program

Wow! Today's episode with Ryan Musselman was 🔥.

I spoke with Ryan about the importance of unleashing the untapped potential in your employees.

By getting your employees to advocate for your company on social media, you work with internal evangelists to share content that's more trusted because it comes from people (not a faceless company logo).

👀 Watch or listen to the full episode 👂

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🔑 Here are the 4 keys to employee evangelism

  • Create an opt-in program
  • Set goals
  • Measure KPIs
  • Reward employees who post on social
social media exper by tomorrow meme

Not every employee wants to post on LinkedIn.

And that's OK!

But for those who are willing, make an official opt-in program.

Gamify it. Set goals. Measure KPIs!

Reward employees who post according to their work. Then you'll have internal employees chomping at the bit. – Ryan Musselman of Parade Studio

You want to get your employees stoked to post. You also want to show them what's in it for them.

As they gain impressions and growth, they will see the personal and professional growth that comes with it.

And if they're killing it on social, that may be a path to a promotion.

What do you think?

I love this approach, but I want to know what you think.

Have you used it?

How'd it go?

Hit me up on LinkedIn and let me know.

Until next time!

-Logan Lyles

P.S. You might remember two previous episodes that hit on this same theme. Check out my talk with Authur Castillo or Zoë Harstfeld to gain more perspective on employee evangelism.

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