It’s your choice, Neo.
You can take the Direct Pill and pretend it’s business as usual - marketing funnels, sales leads, etc.
Or you can take the Partner Pill and see just how deep the ecosystems approach goes.
But we’re warning you: once you’ve taken the Partner Pill, there’s no going back.
Ok, I'm in. But how do I Partner Pill my company?
Looking for that fire content you can passive aggressively put in front of your C-suite?
We stumbled on Greg Sarafin's newest post from EY.com and it's penned perfectly for them ecosystem doubters. Just check out the title:
"Ecosystem business models are enhancing performance, accelerating innovation and driving transformational growth for organizations"
It's chock full of deep research content from the top dogs you've been looking for and it seems like Jay McBain was right again. It really is the decade of ecosystems.
Click the image to read the full article:
Stat of the Day
- 91% of executives who have a mature ecosystem believe that ecosystems have increased the resilience of their business.
- 71% of executives believe the "era of the ecosystem" has arrived.
— Greg Sarafin
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