You can't always get what you want
Even though we're in the era of ecosystems, this doesn't always translate into huge budgets and a lots of hires in a partner org. Some companies don't have a partner org at all.
That doesn't mean the you can't still leverage the partnerships moment!
Product, Marketing, Customer Success, and Sales are partner pros waiting to be unlocked.
The partnership approach can be employed by all. You just might need to show them the way.
How to help the sales team work with partners
Some great insight from Aleksi Mattlar in this post.
Meme of the Day
In case you missed it
Check out When to Hire Your First Partnerships or BD Leader by Domenic Perri, who's done it a few times!
Who needs to get partner-pilled?
Pass the PhD along to them.
We welcome all-comers!
PartnerHacker + SaaSy teaming up to help you level up as a partner manager
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