Traditional Go-To-Market is getting weaker.
Direct sales and marketing are struggling to deliver ROI.
Meanwhile, co-innovation, co-marketing, and co-selling are gaining traction. This is relatively new territory. How many people know how to successfully partner with other companies to acquire and serve customers?
Who will lead the charge into the
> My plumber doesn’t ask me to go buy the pipes when he fixes my leaky faucet. Why
do agencies ask their clients to purchase the materials their business needs?
Sunir Shah was fired.
Like many digital consultants, he had to ask his clients to sign up for software
A struggling novelty ice cream shop became a household name through a powerful partnership.
But not overnight.
When Dippin' Dots inked a partnership with Opryland theme park, they provided little direction and viewed it merely as a way to let somebody else sell their product. It didn't