When was your last IRL meeting?
When you have the opportunity, it's important to take things off-screen. Video calls, email chains, and slack connect have allowed us all to continue as normal for the last two years.
But don't underestimate the power of an in-person connection!
Conferences are a great way to meet new customers, but they should also be used to get closer to your partners. Take the time, grab a drink, and buy them dinner. Connect. Build a deeper relationship. Partnerships are just relationships.
If you're going to Catalyst, reach out! We'd love to meet up with you!
Tap in partnerships
When partnerships are the answer for the metrics the best VCs are looking for, you know we're in a new era. Allan Adler is a must-read resource for the era of ecosystems.
What will the market look like once executive teams continue to lean partner first?
Check out this post from a few weeks back that explains why Partner Ecosystems are best suited to meet the growing challenges b2b teams are facing.
Meme of the Day
Growth is key
Help us unlock partnerships as a strategy for more teams by sharing this PhD.