Lean in to the human brain
Remembering a fact is hard.
Remembering a story is easy.
Stories don't require a lot of brain power. Stories come naturally. We live by stories.
The story of winning by bombarding your "target" market (see how the word implies a kind of attack?) with one-way GTM tactics has worn thin. It's not as believable anymore. People don't like being bombarded.
Now it's time for the partnerships story.
Learning to tell it and live it will not only improve your business, it will shift the way all business is done.
Scaling your partnership ecosystem
Allan Adler recently wrote an in-depth column at PartnerHacker about how to use automation to scale partnership relationships.
He gives a roadmap for how to use the EcoOps framework to flex your partnership muscles to grow your ecosystem.
Quote of the Day
“In our studies, something like almost 40% of young people, when they’re looking for a place for lunch... go to TikTok or Instagram.” (Source)
– Prabhakar Raghavan
People are looking to trusted influencers and communities!
Enjoy your weekend!
Oh, and forward the PhD to a friend. ;-)