Partnership ecosystems are antifragile
The fragile wants tranquility, the antifragile grows from disorder... – N.N. Taleb, from Antifragile
Unlike machines that break down over time, living systems gain from disorder. When you throw yourself into a new workout, your body gets stronger.
Ecosystems are resilient against loss. If healthy and robust, when one part of the system stops producing, another part grows to pick up the slack.
Funnels and flywheels eventually break down. They need grease and constant repair. But a living, breathing ecosystem gains from disorder.
If your product is embedded in a complex ecosystem, and finds its way to customers through myriad partner channels, it too can be resilient against the failure of any one of them.
Even when it feels disorderly or hard to measure or diagram, a chaotic ecosystem is usually a healthy one.
Partnerships at SaaStr 2022
Our Head of Partnerships, Will Taylor, recently attended SaaStr 2022. He was on a mission to learn more about teams engaging in partnerships.
Check out Will's coverage of partnerships at SaaStr 2022 in the video below.
He gets some hilarious responses to questions on partnerships 🤣🤣.
Cool stuff in the partnerships world
- This week - September 28, 2022 from 12 - 3 PM ET class is in session! We’re putting on an educational event in collaboration with Firneo called School of Partnerships: Building, Activating, and Repairing your Program.
- October 7th, 2022 from 2 - 4 PM ET - ROI Meets Purpose. Learn why and how you can give to win.
- November 7 -11, 2022 - PL[X] Summit, the world’s largest B2B SaaS partnerships event ever!
Meme of the Day
Share the PhD
You're part of complex systems, and some of them need a refresh. Share the PhD with someone who could make that happen.