How many times have you seen a gear in a business presentation or on a blog post? I can’t even count.
But how many people actually know how a gear works?
You have two or more gears of different sizes which transfer motion and force between each other, which helps them rotate more quickly and efficiently. The larger wheel turns slowly, but with greater force while the small wheels turn quickly, with lesser force.
Partnerships = greater gearage
In past business models, the big wheel was an org, and the small wheels were the teams that made up the org — Marketing, Sales, Ops, Service/Customer Success.
With partnerships, your gears aren't limited to your teams. You create a network of gears, made up of your teams, other companies, communities, influencers, etc.
This means that the force coursing through the network of gears is greater. The momentum that's built up is shared and distributed accordingly among the different wheels.
Hey look, here's an article with a picture of a gear as the featured image!
It's also a good article that holds up two years later.
Quote of the Day
"Great things in business are never done by one person. They’re done by a team of people." - Steve Jobs
Share the PhD, and let's turn the gears.