PartnerHacker Daily #256: Find Your Zone of Genius

Use partnerships to do everything better

Living in your zone of genius is about doing things that have amplified effects that help everyone.

The best partnerships layer value on top of value so each activity has outsized leverage. When one of your vendors also becomes a tech partner with whom you do co-marketing and co-selling, and agencies are enabled to implement and support both of your products together for customers - that's an example of layers of leverage.

You know you're in the zone of genius when you're using the same input but getting way more output.

It's time to break down the silos

Your customers don't live in funnels. It only makes sense to structure your partner org horizontally so that you can interact on a human level with your customers.

Last week, Ella Richmond interviewed Allan Adler about the PartnerHacker principle, customers don't live in funnels.

Check out the interview below:

Allan Adler explains why orgs need to operate horizontally.

We're unveiling the partner success model needed to build a thriving partner program

For the past few weeks, partner pros from around the ecosystem have been contributing to the Partner Success Maturity Model.

The partner success maturity model outlines what you need to be thinking about and doing at each step of your success.

It will help you:

  • Strategize your big plans 🤔
  • Align your day-to-day plans 🤓
  • Act 💪
  • And build a highly successful partner program.

Join us and PartnerPage on February 10th as Jared Fuller unveils this beautiful model in all its splendor. It'll be an event you don't want to miss.

Register now.

Partner maturity model.
Join us for the unveiling of The Partner Success Maturity Model.


  • Kiflo Roundtable: Partner Recruitment – Tuesday, February 7th 2023 - 11:00 AM (CST) – Kick-off 2023 with Kiflo Roundtables. Join Martin Scholz, Justin Zimmerman, and Shawnie Hamer as they tackle partner recruitment. Register here.
  • The Partner Success Maturity Model - Friday, February 10th 2 - 3:30 PM ET - Kick-back with PartnerPage and PartnerHacker as we unveil the Partner Success Maturity Model, together. Register here.
  • The application window for Firneo's February Cohort closes on February 10thApply now to get a free 1:1 coaching session and ensure your spot to become a certified partner pro.

Partnerships in the Wild

Nike plus Tiffany & Co. partenrship
Photo: Nike Instagram

Share the partner pill 💊

Got a friend in need of being partner pilled? Get some PartnerHacker swag just for sharing the PhD.

Enter your email on our referral page to get started.

PhD referral reward swag.
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