How many times have you "helped" someone?
They were sick, or hurt, and you sent them that well-intentioned, "Let me know if there's anything I can do to help!"
That rarely helps.
It puts the onus on them to think of the things they might need and ask you.
The really helpful friend just shows up with a meal.
This is what good partnerships are all about – don't just extend a friendly, open-ended, "I'm here if you need me." Anticipate needs and create value before being asked.
Make their priorities your priorities.
In today's PartnerUp episode Isaac and Jared talk about getting what you want by thinking about others first. When you anticipate others' needs and provide for them, you make it easy for them to help you.
It's not a zero-sum game, but in order to recognize the areas where you can mutually benefit, you have to think about the other person, company, partner, product, etc.
PR is a great example of this.
If you want great PR, you can't think about yourself. Instead, you have to think about the person you're writing for.
Ask yourself, "What do they want, and how can I write something they would write?"
As much as you might want to, you can't impose your desires on someone else. That's why the nature of partnerships is so important – it's all mutual benefit.
Meme of the Day
Share the PhD
Because you know someone who needs it even if they won't think to ask. ;-)