Here’s the image: you enter a circular current, and get swept into the motion. It pushes you along faster and further than you might’ve gone, and it’s relaxing to enjoy the journey.
That’s how an ecosystem works, too. It’s like a gravitational pull, or current that moves you around some central body.
While you're being moved by the pull you have so many options and opportunities – talk to someone; enjoy a drink; find a new attraction; create a mental map of the entire landscape, etc.
If someone were to ask you if you would rather try to walk through an entire park, or catch the current of the lazy river, which would you choose?
Partner ecosystems are your lazy river
If you would rather lean into the current and ride the wave, partner ecosystems are a good bet.
Here’s Allan Adler on GoToEcosystem maturity:
GoToEcosystem is widely viewed as the first comprehensive approach to unlocking the vast potential of Partner and Community Ecosystem within B2B SaaS Companies. Here’s picture of the framework for those who are not familiar with our posts.
Meme of the Day
Riding the wave
Who do you want by your side, riding the wave and enjoying the momentum? Share the PhD with them.