“Influence is the new inbound”
Highly qualified. Mature. Mutual benefit. Increased levels of trust and influence. Exclusive.
Partner sourced leads are pretty awesome.
No wonder AEs who take the partner pill see incredible returns.
These tips are increasingly relevant:
- Establish partner attribution methods early on
- Encourage partners to co-sell by assigning them to partner tiers
- Look to OKRs as future goals
- Stop focusing on the partners who aren’t delivering
- Enable top partners to drive more success
- ID partnership evangelists on your sales team
- Analyze data over time to ID trends and tie leading indicators of success to revenue
- Establish frameworks to ID the most promising co-selling opportunities
Meme of the Day
Money on the table
Do you know someone leaving money on the table by not focusing on partnerships? Send them this PhD.