WTF is an Ecosystem?! We've teamed up with PartnerStack to get to the bottom of it at Ecosystem Week 2022. Register now for FREE.
Your tech isn’t special
Your partners can replace your tech easier than you think.
A tech moat doesn’t protect you.
When someone wants to partner with you and use your product with their customers, they have to have a reason other than the tech that they want to partner.
Why you instead of your competitors?
No wonder people are turning to people
And community is the new search.
As the infocalypse progresses, algorithms get gamed and channels get saturated. What used to be a self-serve discovery process – where individuals who wanted something hopped online and found it themselves – is becoming so noisy it now requires intermediaries.
Trusted individuals and communities who can sift, filter, curate, and make sense of the sea of weak signals.
If you're only competing in those direct channels, you might be coming across like noise.
This is especially true in the world of content. Are you optimizing for trust, or SEO? Demand for the former is exploding, in part because the latter is less and less valuable.
Pic of the Day
Not overnight
Trust is built over time. If we've earned some of yours, pass the PhD along!
LAST WEEK - PartnerHacker + SaaSy partner manager course
Registration closes June 5th. That's this Sunday!
