In 2 minutes MAX you’ll get:
→ Why you should expand your thinking beyond ONE perfect strategy or channel.
→ Why the real problem isn't selling. It's accessing.
Diversity = healthy ecosystem
I don't care what anybody says or what any consultant or company says there is no ONE playbook for growth. There is no ONE channel that’s good enough.
- Ed Porter, Blue Chip CRO
The problem is access
Sellers tell me all the time – I can sell anything.
That's great, but the problem isn't selling. It's accessing.
Decision-makers are inundated with noise. They have tons of sellers reaching out to them, trying to share solutions. And here’s the truth — they don’t have the time to listen to all of them.
You could play the hard game and try to do everything cold, or you could find warmer ways to access your ICP.
Here’s a situation that paints the picture:
You sell a SaaS solution to CMOs. Mary K. is a CMO who fits your ICP.
You’ve cold-called, cold-emailed, and cold-DM’d, but nothing’s working.
So you go to your account mapping tool (Reveal or Crossbeam) and you find a partner overlap.
You ask your partner for an intro and because they trust your solution, they give you intel on Mary and make the introduction.
Now you’ve solved the access problem and got valuable intel in the process.
Watch the episode
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