Focus on simplicity People say it's hard to build a high-quality partner enablement program because nobody logs in to the portal. Why make it so complicated? Ask: Who is your audience? What is the one thing they care about? Find many ways to speak to that one motivation. Make it

🤔 Ask the right questions When Apple announced their strategic partnership with Salesforce I was tasked with developing the technical enablement program. I did what I always do... I started with curiosity. I reached out to my enablement counterpart at SFDC and asked these questions: 1. What is your internal enablement

Hope is not a strategy But it's frequently a partner enablement strategy. Spray and pray is not the way. (Dang… apparently today is the day for bumper sticker sayings) Partner enablement has to be more than creating an asset, sending it out, talking about it once, and then crossing your

Don't make this beginner's mistake Beginner: Partner enablement is just repurposed sales enablement. Intermediate: Partner enablement is designed around your convenience. Advanced: Partner enablement is designed for what you think your partners need. Master: Partner enablement is designed with your partners, not just for them. Keep it simple (no, really

A quick recap of the PhD from this week: * Try This Partnerships Hack * Never Go Solo * Don't Underestimate the Fun Factor * Gain Intel, Intros, and Influence * Let's Demystify Nearbound Recently published: * PartnerUp #116 - The Future of AI, Agents, and Agencies with Barrett King, Isaac Morehouse, and Jared Fuller * Marketing

In 5 minutes MAX you’ll get: → One major trend we're seeing in B2B Sales. → Why you either have to work harder or smarter this year. → Email template to get intel on your top accounts. Sales is changing I think sales is changing. Cold-calling people all day long is really

Move through these stages to become a partnerships master Here are the stages of partner enablement mastery: Beginner: Distributing internal sales enablement content to partner sellers. Intermediate: High touch at the beginning of a partnership but losing momentum after the initial excitement. Advanced: Find ways to connect the dots between

Happy Wednesday! In 2 minutes MAX you’ll get: → Why you should expand your thinking beyond ONE perfect strategy or channel. → Why the real problem isn't selling. It's accessing. Diversity = healthy ecosystem I don't care what anybody says or what any consultant or company says there is no ONE playbook

📏 Measure what matters Are you able to measure essential outcomes from your Partner Enablement? Three key metrics to any learning and readiness program are: Learner Engagement: Time spent in a learning activity, assessment results, reflection, and post-learning surveys. Knowledge Retention: Can the learner retrieve the information 10 minutes, 10 hours,