Happy Wednesday! In 5 minutes MAX you’ll get: → Why partnering starts with customers → How and why you should lead partner-centric sellers → Why I'm betting on Nearbound Sales Customers want partners Everything drives from the customer. The way that we got into being a partner first organization came from our

If trust is the economy of partnerships, referrals are the currency. What is the point of building trust if it never results in a business outcome 🤷‍♀️? That business outcome should be revenue. Sourced revenue is just another way of saying a referral that resulted in a sale. While referral programs

Happy Wednesday! In 5 minutes MAX you’ll get: → The mutual effort needed between partner pros and sales pros → Why successful partnerships actually start when the agreement is signed → How you can ask for an intro on LinkedIn, the right way Do the work Partnerships do help deals go faster,

Happy Wednesday! In 5 minutes MAX you’ll get: → Why you should earn the right to another person's time and attention → Dos and Don'ts from 15+ years of outbound → A bold take on the funnel Earn the right You always want to earn the right to the other person's time

Happy Wednesday! In 5 minutes MAX you’ll get: → How Impact.com is blowing partnership benchmarks out of the water → What 13+ years in partnerships teaches you → Why you should negotiate your severance when you start a new role What is the value of partnerships? We have over 50% of

Happy Wednesday! In 5 minutes MAX you’ll get: → Advice on how to get visibility into partnerships → Why sellers don't use partner leads → How you can get paid for your recommendations Get some visibility “If you're a BDR or an AE who wants visibility into partnerships, and you have Salesforce

Have you ever engaged in an enablement program that seemed to be all over the place? You know the one, where you're being asked to do a training, or webinar, or engage with some piece of content but you have no idea why? It's likely that the culprit for this

Happy Wednesday! In 5 minutes MAX you’ll get: → Advice to live (and work) by → How you can stand out as a seller → If you haven't heard about SMYKM yet, you need to Never make assumptions Even if you think you know what's going on, just ask anyway. Verify, at

Give partnerships time Brand new partner programs do not belong in the existing functional GTM. They’re experiments. And experiments have no place in the day-to-day functions of the teams who are driving 90% of lifeblood revenue. People, processes, tooling, and value must be worked out, documented, and then transformed