PartnerHacker Daily #247: Surprisingly Hard to Define

I'm an action-biased guy and not a big fan of ivory tower intellectualization.

But there's a Latin phrase that's always stuck with me. Agere sequitur credere.

It means, "Action follows belief".

You have beliefs and assumptions whether you like it or not. Your actions are based on and in line with them. If you never examine those beliefs, you have less control over your actions.

Don't get stuck staring at your navel, but don't assume it's possible to act without ideas either. They're there even if you ignore them. Better examine from time to time.

A fight is breaking out over what partnerships are!

Ok, maybe that's a bit dramatic. But there is some interesting discussion on LinkedIn about when and when not to use the term "partnership."

Asher Mathew lit the match with a post calling out some usages of the term:

Asher Mathew LinkedIn post about sponsors not being partners.
Lots of people clearly share this pet peeve!

Ben Wright jumped in with some thoughts of his own:

Ben Wright's defenition of partnerships.

Not satisfied to leave well enough alone, our Chief Market Officer, Isaac Morehouse, decided to pick a fight:

Isaac Morehouse's screenshot from LinkedIn. Hot take: what are partnerships?
There's a lot going on here and some really interesting discussion; check out the thread of comments here.


  • Vertical SaaS Summit – Today, January 25th - The best minds in Vertical SaaS are getting together to discuss new ways to innovate and grow. Join Mark Kilens, Jared Fuller, and Isaac Morehouse for a discussion about how events can drive growth and build success. Register here.
  • Partner Playbook Meetup – Today, January 25th - Justin Zimmerman is meeting up with Marco De Paulis to walk through the playbook he used to scale his partner program from 0 to $10M+ (in partner-sourced revenue) in a brisk 12 months! Register here.
  • State of Channel –  Thursday, January 26th 11 AM ET - Join the annual panel discussion chaired by Canalys' Chief Analyst Jay McBain. Register here.
  • Kiflo Roundtable: Partner Recruitment – Tuesday, February 7th 2023 - 11:00 AM (CST) – Kick-off 2023 with Kiflo Roundtables. Join Martin Scholz, Justin Zimmerman, and Shawnie Hamer as they tackle partner recruitment. Register here.

Partnerships in the Wild

Primal kitchen BBQ sauce partenrs with Mighty Quinn’s Hawaiian BBQ Baby Back Ribs
Primal Kitchen's BBQ sauce partners up with Mighty Quinn's Hawaiian BBQ Baby Back Ribs! Yum. Click the image to view the video.

The ecosystem needs more perspectives on partnering

We want to know how you and your fellow partner pros define partnerships; share this newsletter and add your voices to the conversation.

Oh, and pick up some PartnerHacker swag while you're at it. Enter your email on our referral page to get started.

PhD referral reward swag.

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