The future of GTM is here...
Mass layoffs are rippin' through the economy. GTM teams are struggling with their outbound and inbound channels and strategy.
What got us into this mess won't get us out. Outbound and inbound are exhausted.
But, there is a better way forward.
The solution is nearbound.
The fastest, most reliable, efficient, and most effective way to the customer is with the people they already trust.
That's what defines the era of nearbound.
By the end of this year, GTM teams will be embracing nearbound as their #1 strategy.
This year, we'll be publishing the first-ever tactical step-by-step guide for sellers, managers, operations, partnerships, people, and leaders to work together to define the tactical plays for nearbound sales.
Join us on February 22, from 12 to 1 PM Eastern Time, as we define the future of go-to-market and bring forth the era of nearbound.
REGISTER HERE to experience the power of nearbound.
More fights, please!
You'll see below in the Image of the Day some shots fired by PartnerPage's Stewart Wesley about service orgs vs partnerships.
I hope those with the opposite view weigh in!
LinkedIn engagement culture sometimes leads to repetitive fluff and nothing but affirmations and smile emojis.
But nonobvious insights don't make friends. They create tension. They force debate.
I don't know about you but I want more of this!
Nothing personal. Just direct disagreement and open debate.
Let's go!
New partner pod episodes
Check out the latest podcast episodes from PartnerUp, Howdy, Partners!, Sell[ing] Together, and PartnerHacker.com Audio Articles. Check out all of our podcasts here.
In Revenue Capital announces launch on PartnerUp
Justin Gray of In Revenue is launching an investment fund targeted at companies committed to leveraging the power of the partner ecosystem.
Currently, only about 8% of startups return capital+ to their investors. In Revenue hopes to change that equation. By using the efficiency of the ecosystem, they hope to help every startup succeed.
Congrats 🎉 ! Thanks for sharing the news on the PartnerUp Podcast.
Read the rest of the story here:
PartnerHacker
Happenings
- Nearbound.com Special Event - February 22, 2023, 12 PM ET - We're unveiling the biggest news in B2B for 2023. Plus, we're releasing the Nearbound Guide to Account Mapping. Register here.
- Kiflo Roundtable: Driving Partner Meetings - Thursday, March 2nd, 11:00 AM (CST). Register here.
Image of the Day
Build some partner trust, share the PhD
Get PartnerHacker swag just for sharing the PhD. When you reach out to share something meaningful, you build trust.
Enter your email on our referral page to get started.
