PartnerHacker Weekend 04/23: Trends and Changes

New this week

A quick recap of the PH daily from this week:

What has changed in the past three years?

In 2019, Caroline Cummings, who at the time was the VP of Business Development at Palo Alto Software, wrote a blog post about the Minimum Viable Partnership.

In it she outlines a few critical steps to applying Lean Startup principles to the development of ecosystems.

Things like:

  • Mission alignment
  • Partner Agreements instead of Partner Contracts
  • Fast Joint Value that can be measured
  • Clear and agreed upon units of measure
  • Demonstrable partner value tracking from both sides
  • Fail Fast or Scale Fast mentality

This is sooooo good.

In 2019, however, we were just seeing the inklings of what would become the Decade of Ecosystem. So many of the measures in Caroline’s blog may now be outdated. New tools that are emerging in the space may allow us to go deeper into more tangible metrics.

Click through rates, and webinar attendance may be a thing of the past. Now we can measure things like, Account Based Networking reach outs, Co-sales, co-innovation attach rates, retention rates tied to ecosystem attach.

Hit us up on LinkedIn and let us know what you think better measures of successful partnerships are now, in 2022, and how they can be measured.

And read Caroline's post!

We're real people and we like you

Message us. We respond!

We're partnering with SaaSy for a sweet course

This is THE course for partner managers. Get a spot while you can!
You've successfully subscribed to PartnerHacker
Great! Next, complete checkout to get full access to all premium content.
Error! Could not sign up. invalid link.
Welcome back! You've successfully signed in.
Error! Could not sign in. Please try again.
Success! Your account is fully activated, you now have access to all content.
Error! Stripe checkout failed.
Success! Your billing info is updated.
Error! Billing info update failed.