A quick recap of the PhD from this week:
- Find Your Zone of Genius
- Help Partners Grow in 2023
- Everything's Better With Partners
- Partner Led Everything
- PartnerHacker Turns One
- PartnerUp #97: PartnerUp After Dark with Jared & Isaac - Experience Gets Exhausted
- Acquire Partners with Boopos to Help Acquisitions Close Faster
- PartnerHacker CEO Jared Fuller Wins 2023 SaaSy Sales Leadership Award
- How to Build a Partner Program From the Ground Up by Gabriele Curvietto
- 7 Ways to Sabotage Your Partner Ecosystem: A Guide for Partner Managers by Rob Rebholz
- PartnerHacker Principles: Customers Don't Live in Funnels - Allan Adler by Aaron Olson and Ella Richmond
- Surge of AI Creates a Partner Edge
- Making the Combo-Shot by Jessie Shipman
- How to Roll Out an Integration the Right Way: the G2 and ZoomInfo Story by Aaron Olson
- Become a World-Class Partner Ecosystem Leader - Todd Hussey of SEBS by Aaron Olson
- Tiffany and Nike Partner to Create a Premium Experience
- The Weekly Partner Experience: Crossbeam + Spekit: Just-In-Time Learning Enhances Overlap Data in Salesforce by Aaron Howerton
Startups need partnerships
Startup programs are not just about price or packaging.
They are about establishing relationships with the best-of-breed companies that have established watering holes for company formation events.
Think: Stripe, Brex, AWS, HubSpot, GoDaddy, and so on.
Where are startups formed and built? Tech giants like the above as well as communities like IndieHackers (ahem, Stripe) and programs like YC.
Startup programs aren’t just a cheap price for startups to buy your software.
They are programs that help the existing watering holes that serve startups to better serve their customers. Your product and pricing require a partnership to make that happen.
Not the other way around. Think about it.