PartnerHacker Weekend 02/11: Startup Programs are Partner Programs

A quick recap of the PhD from this week:

Recently published:

Startups need partnerships

Startup programs are not just about price or packaging.

They are about establishing relationships with the best-of-breed companies that have established watering holes for company formation events.

Think: Stripe, Brex, AWS, HubSpot, GoDaddy, and so on.

Where are startups formed and built? Tech giants like the above as well as communities like IndieHackers (ahem, Stripe) and programs like YC.

Startup programs aren’t just a cheap price for startups to buy your software.

They are programs that help the existing watering holes that serve startups to better serve their customers. Your product and pricing require a partnership to make that happen.

Not the other way around. Think about it.

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